Australian Website Authority was established in 2016.

Shane Lucas, Founder of Fuel Group and Australian Website Authority came up with the idea of rebranding and creating a new business for the online marketing and website division of Fuel Group.



In August 2015, Shane had the pleasure of participating in a Mastermind group with Dean Jackson. Dean is the Co-Founder of the “I Love Marketing” podcast along with Joe Polish. Dean is known throughout the marketing community as being a marketing genius.

Shane had been listening to the podcast for over 2 years and loved the philosophy behind the podcast. When the opportunity arose to take part in the 3 day mastermind group in Melbourne, Shane jumped at the opportunity.

During the masterclass Dean told a story about the “Florida Mosquito Authority”. Dean had been working with the “Florida Mosquito Authority” on their marketing strategy and mentioned how he was lucky that they had that name, as it gave them instant credibly and put them in a position of authority.


It wasn’t till a few months later when Shane was discussing the business with a colleague that the idea dawned on him for the “Australian Website Authority”. He then checked with ASIC for the business name, checked that the domain was available, and then purchased and ordered the business name, and the relevant domains.

It was then that the “Australian Website Authority” was born.



Part of the reason that Shane felt he had the justification to call his business “Australian Website Authority” was due to his continued consulting with other website designers over the past few years.

He found that over the last few years other website designers and online marketers were asking for his advice on website design and also on how to go about promoting a website once it was online.

He also wanted to help business owners make the best decision for their needs, and the best way to do that was to be in a position of authority and to publish a consumer guide. It was then that he went about authoring “8 Questions You Need To Ask Before You Hire A Website Designer” and “15 Things You Need To Know About Google AdWords”.

Both of these consumer guides were written with the purpose of educating business owners so they had the knowledge they needed to make an educated choice when choosing an agency to help them with their new website or online marketing needs.

Along with website design, Shane had been utilising Google Ads for his own business and for clients for a number of years, as well as Facebook Ads. He had experience in setting up and optimising his clients “Google My Business” accounts.

With extensive experience with Google Ads, Analytics, Google Tag Manager, Google My Business, Google Webmaster Tools/Search Console, Copy Writing, WordPress and general online marketing, he knew that he had the grounds to use the business name “Australian Website Authority”.


We love helping business owners grow their business and making their business more profitable by providing more value for their customers and clients.

At the Australian Website Authority we are currently building a team of professionals that work together to help their clients have amazing results.

If you work in the online marketing sphere and would like to be part of the journey and bring your story, go to our contact page and send through a contact form with “Future Team Member” as the subject line.


As of 2020, Shane has over 20 years experience in sales and marketing roles, 10 years experience in website design, online marketing, and copywriting.

He is a husband and father of two children.

He strives to continually educate himself on all things marketing and loves helping business owners grow their business and increase profits.


Our vision at Australian Website Authority is to become a dominant force in the website design and online marketing field in Australia.

We believe we have the knowledge, the processes, and systems in place to help us achieve this.

If we can do this, we will be helping a tremendous amount of Australian Businesses succeed online.

And that is what we are all about, helping Australian Businesses succeed online.

All that we need is more new clients that are open minded to trying out different methods and techniques that will help their business grow. We are also searching for more staff that will be committed to our and our client’s cause.

If you are a business owner that wishes to succeed and require assistance with your online presence get in touch with us today.

If you are looking for a career in the website design and online marketing field and want to truly help others succeed, get in touch with us today.


Want to see how we can help your business succeed online?

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